SERVICES
Choose your path.
What We Build
Positioning & Direction
We define what the brand stands for — and what it refuses to be.
Strategy, narrative, and messaging that holds under pressure.
Identity & Presence
Visual systems built to be recognised, remembered, and repeated.
Logos, identity frameworks, websites, and digital experience.
Expansion & Expression
The brand in motion.
Social systems, campaign assets, content structures, and real-world application.
Infrastructure
Rules, guidelines, and toolkits that stop the brand from drifting once it’s live.
Brands aren’t assets. They’re systems.
Everything we build is designed to work together — or not at all. No loose parts. No decorative extras. No work that can’t carry its own weight.
THE SPLIT
Two ways in. One standard.
THE FOUNDATIONS
Design, without the deep dive.
Visual identity systems for founders who already know who they are — and need it expressed cleanly, deliberately, and without noise.
Logos. Identity systems. Launch-ready assets.
WORLD-BUILDERS
Where brands become worlds.
For founders who need clarity before visuals — and a system that won’t collapse when things scale.
Strategy. Identity. Digital. Expansion.
THE FOUNDATIONS
Design-only. Built to stand.
Foundation I Mark
A deliberate starting point.
The essential identity required to show up professionally from day one.
Best for:
Founders at the start who need legitimacy, not experimentation.
Includes:
Primary logo · Submark · Core colour + type pairing
Production time: ~1 week
Investment: from £300
Foundation II THE SYSTEM
A recognisable visual identity.
Moves beyond a single mark into a cohesive, repeatable system.
Best for:
Brands ready to look established across platforms.
Includes:
Full logo set · Brand board · 2 social templates
Production time: ~1–2 weeks
Investment: from £450
FOUNDATION III THE IDENTITY
A complete visual language.
A fully defined identity system designed for consistency across touchpoints.
Best for:
Businesses that need coherence across digital and print.
Includes:
Full logo suite · Brand board + imagery direction ·
5 social templates · Highlight covers · Business card design
Production time: ~2–3 weeks
Investment: from £650
FOUNDATION IV THE LAUNCH
A ready-to-launch ecosystem.
Everything required to show up confidently across digital and print.
Best for:
Founders preparing to launch or relaunch properly.
Includes:
Everything in Foundation III · 10 social templates ·
Menu / price list · Gift card or voucher ·
One print or packaging asset
Production time: ~3–4 weeks
Investment: from £900
WORLD-BUILDERS
Brand worlds, built in stages — not rushed.
WORLD BUILDER ORIGIN
The First Complete World.
ORIGIN is where a brand becomes real.
This tier exists for founders who need both clarity and credibility — the thinking and the visuals — without overbuilding too early.
It replaces guesswork with structure, and DIY with direction.
Production: ~4–6 weeks
Investment: from £2,500
Outcome: A brand that knows what it is — and looks like it.
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Early but serious founders
Pre-launch brands
Pivots and repositioning
Clients graduating from Foundations who now need clarity
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Strategy & Positioning
2 × 90-minute Brand Strategy Intensives
Brand positioning & market stance
Audience definition & behavioural insight
Brand narrative & core message
Competitive landscape & differentiation
Creative Direction
Creative & art direction (mood, tone, references, guardrails)
Visual positioning guidance (what fits / what doesn’t)
Identity Foundation
Primary logo
Secondary / submark logo
Core colour palette & typography
Brand board
Visual rules for application
WORLD BUILDER CORE
The essential brand build.
CORE takes everything defined in ORIGIN and builds the essential launch-ready world — no overbuild, no excess.
This is the minimum required to show up professionally and consistently.
Production: ~8-10 weeks
Investment: from £6,500
Outcome: A complete, cohesive brand world — live, aligned, and built to last.
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Brands preparing to launch
Businesses that need to look and sound established from Day 1.
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Everything from ORIGIN, plus:
Identity Engineering
Full logo system (primary, secondary, stacked, horizontal)
Submarks, badges & stamps
Custom patterns, textures & graphic language
Icon set (core set)
Brand style guide
(visual rules, tone application, imagery direction)
Digital Foundations
Canva Pro brand kit setup
15 editable Canva templates
(static, stories, video covers)Social launch kit
(reel covers, highlight icons, launch graphics)
Website
3-page website
(Home, About, Services or equivalent)Brand-aligned copywriting
SEO basics
Responsive build
Launch & Handover
High-level launch plan
Full asset drop, organised and ready
WORLD BUILDER EXPAND
Scale the world. Without dilution.
EXPAND is for brands that are growing — and need consistency everywhere they show up.
This phase strengthens the system across content, print, and digital touchpoints, so growth doesn’t create mess.
Production: ~10-12 weeks
Investment: from £9,750
Outcome: A brand system that scales cleanly across every touchpoint.
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Scaling brands
Multi-offer businesses
Teams creating content regularly
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Everything in CORE, plus:
Identity & System Expansion
Additional custom patterns & textures
Expanded iconography system
Additional Canva templates (20–30 total)
Website Expansion
Extended website (5–7 pages)
Advanced SEO structure
Additional layouts & page systems
Brand Applications
Email signature
Document templates
Presentation deck
Physical & Print (choose three)
Business cards (100)
Postcards (DO)
Packaging templates (DO)
Event or signage layouts (DO)
A5/A4 flyers (DO
Tri-fold brochure (DO)
Booklet / workbook (DO)
Stickers / labels (DO)
(DO = Design only)
Content Engine Starter
Content framework (what to post & why)
30-day content blueprint
Reusable content blocks & scripts
WORLD BUILDER UNIVERSE
A full brand ecosystem.
UNIVERSE is not just a brand build — it’s infrastructure.
This tier is designed for high-growth brands that need systems, campaigns, and operational support behind the visuals.
Production: ~12-16 weeks
Investment: from £15,500
Outcome: A fully operational brand ecosystem — engineered to endure.
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Founders chasing scale, visibility, and long-term momentum.
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Everything in CORE + EXPAND, plus:
Campaigns & Messaging
Launch campaign + supporting concepts
Long-form messaging frameworks
Email & nurture templates
Scripts for video, reels, or brand trailers
Creative Operations
Internal brand guidelines
Content calendar systems
Asset library structure & workflows
Launch support
30-day post-launch brand support
HOW WE WORK
01 Discovery
02 Positioning
05 Deployment
03 Identity Engineering
04 World Buildout
WHY TADHANA
01 Structured Builds. Clear Decisions.
02 System-Led Brand Design
We design brands as systems — not standalone assets.
Identity, digital, content, and application are built to work together, so the brand stays coherent as it grows.
Our work is delivered in defined stages so decisions are made once — and held.
This keeps the process focused, prevents drift, and ensures momentum without rework.
04 Built for Longevity
03 Precision Over Excess
Our work is engineered to last — visually, strategically, and operationally.
Not for launch moments, but for what comes after.
We build what’s required for the brand to operate properly — no more, no less.
This keeps the work sharp, usable, and scalable, without unnecessary complexity.
custom worlds
Not everything fits a lane.
Some brands are already in motion. Some are bigger than a package. Some are expensive to get wrong.
This is where we work when the brief demands more than a tier can hold.
Multi-offer businesses.
High-stakes launches.
Brands that need strategy, identity, digital, and expansion moving as one.
These projects are limited.
Access is selective.