The Strategy Lab
Your Brand’s Brain Just Got an Upgrade.
THE NO-BS BRAND DIAGNOSIS
Starting Price: £175
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This isn’t an audit. This is a full-blown reality check.
If your brand feels “off,” your content isn’t landing, or you’re second-guessing everything — it’s not you, it’s your strategy.
This is where we tear it down, call out the weak spots, and hand you a plan that doesn’t involve guesswork, generic tips, or sugarcoating.You don’t need more fluff.
You need clarity — and this is how you get it. -
A punchy, no-frills look at what’s not working.
Social media OR website audit
Loom walkthrough or written feedback
3–5 action steps you can implement immediately
💡 For early-stage brands or side-hustlers who want to stop winging it.
💸 Starting at £175
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We go deep. You get answers. And actual direction.
Full brand audit (website, socials, messaging, vibe)
What’s working / what’s missing / what needs to be burned
Strategic PDF report + 20-min follow-up call
Bonus: 1 caption or homepage rewrite (because we’re nice like that)
💡 For growing brands with solid ideas but scattered execution.
💸 Starting at £400
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This is the “rip it apart and rebuild it” tier. Brutal honesty. Beautiful clarity.
Full brand ecosystem audit
Voice & vibe alignment report
Offer positioning review
Social media flow + visuals review
SEO basics, UX friction points, missed conversion triggers
30-min review call + actionable roadmap
💡 For brands prepping for a rebrand, relaunch, or serious glow-up.
💸 Starting at £750
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✍️ Copy Polish (Bio, About, or Services Page) — £125
📓 Messaging Pillars Map — £100
📈 Custom Engagement Strategy (for IG or Web) — £150
📹 Loom Review Walkthrough (for any audit) — £40
The Launch Ritual
Starting at £850
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Because “announce and hope” is not a strategy.
Whether you’re launching a new offer, a product, or an entire brand rebirth — this is how you build the hype, claim attention, and sell out on purpose.
No last-minute captions. No “guess I’ll just post it?” chaos.
We map the strategy, build the plan, and give you the clarity to show up like a f*cking launch queen. -
🧠 Launch Strategy Call (60 mins)
We break down your offer, audience, and goals. You leave with actual clarity, not just a to-do list.📅 3-Week Pre-Launch Plan
Teasers, stories, behind-the-scenes — everything designed to warm up your audience like a slow burn that explodes.📣 Launch Calendar
A day-by-day schedule with what to post, when to post it, and why it matters. No more second-guessing your strategy.💬 Messaging Map
Key phrases, content prompts, and CTAs to build momentum and move people from lurkers to hell yes buyers.✍️ Sales Strategy Framework
How to structure your offer reveal, handle objections, and drive conversions without sounding like a bro-marketer.📞 Mid-Launch Pulse Check (30 mins)
We check the vibe mid-way through and tweak what needs tweaking to keep the momentum strong. -
💌 Email Sequence Strategy – £200
(Includes 5 email prompts + subject lines + CTA ideas)📝 IG Captions Pack (5) – £150
(Written in your voice, structured to convert)📈 Post-Launch Audit + Next Move Strategy – £175
(Because what comes after the launch matters too) -
First-time launchers who want to do it right
Experienced founders who want a stronger pre-launch
Anyone who’s tired of posting “it’s live!” and hearing crickets
The Message Recode
starting at £850
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Your brand’s not just what you do. It’s how you say it. And if your words aren’t doing the work — your brand isn’t either.
This is where we get under the skin of your brand voice, rip out the bland, and rebuild your messaging so it actually connects. No fluff. No BS. Just clarity, tone, and positioning that makes people say:
“Damn. I get it. I want in.” -
🧠 90-Minute Positioning Session
→ We dig into your purpose, personality, offers, audience, and message gaps. Strategy meets creative chaos.🎯 Core Brand Positioning Framework
→ A punchy breakdown of your what, who, why, and how you’re different. This is your foundation — no generic templates here.🗣️ Tone of Voice Guide
→ Your brand’s exact voice: what it says, how it says it, and how to make it sound like you on your best damn day. Includes anchor words, vocab rules, do’s + don’ts.💬 Messaging Pillars
→ Your 3–5 go-to themes that guide all your content and copy. Because consistency = trust.📢 Plug-and-Play Phrases & Bio Templates
→ Elevator pitch, Instagram bio, 2–3 social post openers + value statements. Written in your tone, ready to use today.📄 Final Brand Messaging Guide (PDF)
→ A beautifully chaotic cheat-sheet of your new brand brain. This is what you give your copywriter, VA, or future self when you want things to sound right every time.💸 The Investment? Starting at £850
(Because half-assed messaging is costing you more than that.)
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📝 Website Copy Rewrite (up to 3 sections) — £250
💌 Email Nurture Sequence Messaging Map — £175
📄 Sales Page Messaging Skeleton — £200
🎥 Loom Walkthrough of Guide — £45
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Personal brands trying to sound like themselves on purpose
Founders stuck in the “I do so many things” spiral
Creatives who are tired of explaining what they do over and over again
Rebrands that look different but still sound… meh
The Offer Ecosystem
Starting at £950
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Because random services don’t scale — systems do.
You’re offering too much. Or maybe not enough. Or maybe you’re doing just fine, but your income doesn’t reflect it.
The truth? You don’t need another offer — you need a strategic system that sells smart.This is your offer suite, restructured to make sense, scale, and sell — without the burnout.
From pricing to positioning, we map out how people move through your world — and turn your skills into a cash-flowing ecosystem that finally feels aligned, clear, and wildly f*cking effective.
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🔍 Offer & Income Audit
→ We dissect your current services, offers, pricing, and income streams to see what’s working and what’s draining the life out of you.🪜 The Ladder Build (aka The Clarity Stack)
→ We map out your full offer ecosystem: from freebie → entry → core → premium. No gaps. No fluff. Just clear movement + intentional upgrades.📈 Pricing Psychology & Delivery Model Strategy
→ Price points that match your energy, client readiness, and business goals — plus delivery models that work for you, not just your audience.📞 60-Min Offer Strategy Session
→ A real-time clarity bomb. We’ll work through your offer flow, reframe what’s not landing, and lock in the ladder.🗺️ Custom Offer Ecosystem Map (PDF)
→ A visual breakdown of your entire new offer suite. Use it for launches, team onboarding, content creation, or just to stop spiralling.💸 Investment: Starting at £950
Because this is business architecture, not just brainstorming.
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🌀 Funnel Strategy Blueprint — £200
(Turn your ecosystem into a step-by-step conversion journey.)📝 Sales Page Skeleton — £250
(We outline the structure, hooks, and CTA flow — you or your copywriter plug it in.)📣 Launch Content Strategy for 1 Core Offer — £350
(Includes content pillars, pre-launch timeline, key post ideas + repurposing map.)📓 Notion Offer Tracker Dashboard — £125
(Track client flow, offer ideas, content links + launch notes in one aesthetic AF workspace.) -
Multi-offer founders overwhelmed by their own Google Drive
Coaches + creatives ready to scale with structure
Anyone sick of explaining their pricing every time someone DMs “how much?”
Brands levelling up and needing their offers to match the new energy
🤔 NOT SURE WHAT YOU NEED?
Tell us the chaos. We’ll build the clarity. Custom builds always available — this is The Strategy Lab, after all.